Revealed... The NEW WAY to Give Your Market The Content It Wants and Needs!

Does Any of This Sound Familiar?

  • You are producing content but you're not really certain what kind of content your market wants and needs...

  • You are putting time and money into content for your audience but it's not getting the results you are after...

  • You are doing research but you are frustrated with the high costs and long lead times associated with typical research projects...

Thankfully those days are finally over!

You know how when you create content without knowing if it will get the traction you are after? Well, what we do is identify what content and narratives will work in your market and in the process maximize your return on investment (ROI) and quickly build your reputational equity as a brand in the markets that you serve.

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Key Benefits

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Maximise ROI

Get certainty about where to put your money by ensuring you give your market what they want and need from you in terms of content.

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Build Reputational Equity

Grow the essence of your brand and business by providing relevant content to your target audience at the right time, every time.

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No More Trial and Error

You can finally take the guess work out of brand building and marketing your business using content.

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Solve Real Problems

Understand what problems your market has and what they need solved by your brand using content.

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The "Hit Record" Effect

Be seen as consistently making the right decisions by spotting key trends in content consumption habits.

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Faster Decision Making

Makes faster decisions by knowing what content, narratives and storylines will work in your market place.

"Eat Your Own Dog Food"

One of our clients has 140,000 fans on their Facebook page. They fired their content agency and six weeks later had not published a single piece of content onto their Facebook page.

Would you like to how many of those 140,000 fans contacted the brand asking 'where they had disappeared to' after 6 weeks of not posting any content?


Not one. Not a single "fan" contacted the brand in 6 weeks.

Would you like to know how much money they were spending on Facebook content and media a year?

R4 million (R1 million on content production and R3 million on media).


This is the equivalent of throwing bad money after bad money. This money could have been better spent by simply researching what content the market wanted and needed  and most importantly whether they wanted to hear from the brand at all.

Most brands are not eating their own dog food i.e. they are not immersing themselves into the problems their customers want solved through content. Are you one of those brands?

Get instant access to our research community!

All subscribers get access to monthly aggregated research data report into current content, narrative and platform trends!

RACCOON RESEARCH

Content, Narrative And Platform Trends

What our customers are saying:

143% Return on Marketing Investment (ROMI)

By understanding exactly what problems are our logistics clients are experiencing in their network, we have been able to create significant thought leadership and training content that has enabled us to increase our lead generation and overall return on marketing investments.

BENJI COETZEE  //  CEO, Emptytrips.com

88% Growth In Content Related Services

Before we worked with Raccoon Research we had a real difficulty convincing our clients to scale their content marketing efforts with us. But today, we are able to guarantee our clients significant ROI from our content related strategies because we validate our thinking with the market and are able to show this data to our clients to support our strategic recommendations. 

KAMLESH JOGEE  //  CEO, Whatif Creative

1.5 Million Active Respondents

We significantly reduce the time it takes to get insights from research companies. Our community of respondents are actively ready to answer your content research questions.

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We interface directly with agencies and integrate with our clients - this enables us to significantly reduce the time, money and effort spent on research related efforts.


We reduce the guess work and risks involved in adopting a 'trial and error' approach to content design and production.

Our Methodology

The process is simple. You sign up for an annual subscription fee and for that you get a total number of research responses which you can use when and as you need it. We manage the entire end-to-end process for you and provide you with a report on the findings. 

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Sign-up for an annual subscription.  Simply sign-up for your preferred annual subscription (Bronze, Silver or Gold).

02

Create your research project. Setup your research project on your easy-to-use subscribers dashboard or let us do it for you.

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Sit back and wait for the data in real-time. Our system will automatically deploy your research project to the research community. Our typical turn around time for a research project of 1,500 respondents is 48 - 72 hours.

Get Instant Access To Our Content Research Community

If you're ready to take your content and brand reputation to the next level simply choose your preferred option below and click the button to join the research community...

Most Popular
Annual Subscription

Only $4997 a year

  • 12 research projects a year * 
  • Client on boarding, research project setup, management & reporting
  • Access to monthly aggregated research data report into platform and content trends

* You receive between 500 and 1500 unique research respondents per project
SA business are billed in Rands

 
Annual Subscription

Only $2997 a year

  • 6 research projects a year *
  • Client on boarding, research project setup, management & reporting
  • Access to monthly aggregated research data report into platform and content trends

* You receive between 500 and 1500 unique research respondents per project
SA business are billed in Rands

 
Annual Subscription

Only $1997 a year

  • 3 research projects a year *
  • Client on boarding, research project setup, management & reporting
  • Access to monthly aggregated research data report into platform and content trends

* You receive between 500 and 1500 unique research respondents per project
SA business are billed in Rands

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MONEY BACK GUARANTEE


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100% Satisfaction Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you don't get concrete insights into what content your target market wants and needs from your brand and in rapid time, just let us know and we'll send you a prompt refund.

Matt Brown, CEO  Raccoon Research

Our Current Clients

ABOUT RACCOON RESEARCH


Raccoon Research is part of the Matt Brown Media Group of companies. 


Matt Brown Media specializes in on-demand media research, production and marketing. 


The Raccoon Research is Africa's largest and independent on-demand content research house.


For more information about Matt Brown Media simply checkout www.MattBrownMedia.com/

Frequently Asked Questions

Is my research data secure?

How quickly can you get research results?

How can I get access to the research data into and platform trends?

How many individual research responses do we get?

Is content research relevant to my industry?

What if my product isn't a digital product?

How many research projects can we run a year?

Copyright 2017/2018, Raccoon Research.
A division of Matt Brown Media (PTY) LTD